'Reimagine Fashion: Changing behaviours for sustainable fashion'
The European Commission launched in the middle of January 2020 the European Social Innovation Competition. As stated on the EC website "The competition is looking for early stage projects that will change the ways we produce, buy, use and recycle fashion, and encourage a more sustainable change in consumer behaviour."
Such initiatives show the developing need for a sustainable fashion that "improves (its) environmental and social impact".
For more information, check out the EC website: https://ec.europa.eu/growth/content/launch-2020-european-social-innovation-competition-reimagine-fashion-changing-behaviours_en